Designing for Gen Z: What the Next Generation Wants from Your App

If you're trying to connect with Gen Z through your app, you better be ready to rethink everything. This generation was practically raised on smartphones, and their expectations for digital experiences are sky-high. Whether you're working in web and app development or managing a product roadmap, understanding what Gen Z users really want is key to staying relevant. Meet Gen Z: The Digital Natives Born between the late 1990s and early 2010s, Gen Z has never known a world without the internet. They're fluent in swipe culture, addicted to speed, and don’t tolerate clunky interfaces or outdated features. If your app takes more than a few seconds to load or lacks personalization, they’ll be gone before you can say "push notification". Speed, Simplicity, and Aesthetic One of the first things Gen Z users will notice about your app? How fast it loads and how easy it is to use. Cluttered layouts and slow response times are deal-breakers. Web app developers should priorit...